Sustainability for us is as much a social perspective as it is an environmental approach. We aspire to have a positive impact on the people affected by our operations, to minimize the environmental impact of our operations, and to generate profitable growth to the benefit of our employees and stakeholders.

Our environmental work is based on our strategy and environmental policy. Being a natural part of our strategy, sustainability is integrated in our daily work, build on respect for people, our planet and our profit.

We have high ambitions for our contribution to a sustainable future. It is important that you can trust our products as well as our actions. We are not satisfied just being a part of the future – we aim to be in the forefront in our business in terms of sustainability.

Our owner Mr.SIRAJ has a long tradition of being responsible, which is shown in the company’s long-term investment horizon and management style.


Respect for people

Our ambition is that everyone working for us should have good working conditions. We aspire to have a positive impact on all people affected by our operations despite what role it might be. Because we know it is the individuals that makes the difference between average and successful.

Respect the planet

We work proactive to reduce our environmental footprint. For us it is important that our products are made to last long and that our production is as environmental friendly as possible.

Respect the profit

Without profit, the business is not sustainable. A sustainable business is a profitable business. We think it is as simple as that